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LG UP77 55'' 4K Smart UHD TV

55UP7700PUB

Comes in the following sizes: 43", 50", 55", 60", 65", 70", 75"

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New Magic Remote

More like a magic wand

The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favourites. 

Voice Command

Your central hub of convenience

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG TV with your voice and access entertainment faster.

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  • Real 4K Display

  • webOS® 6.0 & AI ThinQ® w/ Magic Remote

  • Active HDR, Filmmaker Mode™, Bluetooth Sound Ready

  • Netflix, Apple TV+, Disney+, Prime Video, LG Channels

  • Google Assistant & Alexa Built-in, Apple Airplay 2/Homekit

This isn't just big.

It's epic.

LG UHD TV combines 4K picture quality with an incredibly large screen to deliver an all-new level of immersion.

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Enhance everything you watch

Quad Core Processor 4K

The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are upscaled and reproduced at close to 4K quality.

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AI ThinQ

Think you know smart?
Think again.

LG ThinQ is here to maximize your TV experience. Choose your favourite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

Enhance Your Interior

Add UHD to your interior decoration. A slim panel and bezel combined with aesthetic design elevate any interior.

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